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Parking Areas That Pop

Multifamily communities can make a great first impression with just a few simple parking area updates. When the signs and the stripes look clean and the parking area is well kept, residents feel more welcome and appreciated.

First impressions matter. In fact, research and practical experience prove that a first impression— positive or negative—sets the tone for the entire property visit. When curious potential residents are looking for a place to call home, some are focused on how they feel at a property, and others are looking for how well the property is maintained. Both of these groups appreciate a welcoming environment and, while they may not ever comment on it, the appearance of the community’s parking area plays a big role in that lasting impression.

When the asphalt is in good repair and the parking lines are crisp, clean, and fresh, properties look more appealing. Potential residents notice this and appreciate that the on-site team cares about community maintenance. So, giving the parking area a little extra attention is a smart way to make a great first impression that lasts.

Clear Away Clutter

A clean parking area makes a great first impression. Regularly remove leaves, debris, and trash with a powerful and durable Marksman backpack blower (#421059). This creates a more inviting space, making visitors feel welcome and residents feel happier coming home.  

Fill Cracks and Holes

Severe weather and daily wear and tear can really do a number on parking areas. One fast way to make a big difference is by using EZ Street Asphalt Repair (#456052) to fill in cracks and potholes. EZ Street is simple to use and instantly ready for traffic.

Refresh Parking Stripes

Restriping should be done on a regular basis. It’s a good idea to review the condition of the striping annually, touching up the paint where needed, and plan to restripe parking areas with a Krylon Striping Machine (#455039) at least every two to three years.  

While touching up stripes, check curbs, equipment, and amenities that require safety paint to make sure they look clean and fresh as well. Krylon offers a full line of striping and safety paints for new applications and touchups.  

 

Update or Replace Signage

Whether it’s a welcoming “Future Resident” sign, reserved parking, or required safety signage, make sure these parking markers are clear and legible for everyone at the property.  

 

That's the Power of an Easy Parking Area Refresh

A clean, well-marked property with prominent and easy-to-read signage sends the signal to potential residents that the on-site team is proactive and cares about the details. These impressions build trust. And, when current residents see their property team taking great care of the community, they are more likely to feel at home and appreciated, which can help increase retention.